5 Key Takeaways from Power to Decide's 2025 Annual Report
2025 was a year of profound impact in the sexual and reproductive health space. As federal and state policy attacks on reproductive health care intensified, coordinated disinformation campaigns flooded social media, and access to trusted information was limited, Power to Decide leaned in and stayed focused. We expanded our reach, continued to show up for our communities, and dedicated our efforts to provide medically accurate, stigma-free reproductive health information and care.
Our 2025 Annual Report is a testament to what it looks like when an organization refuses to retreat. Here are five key takeaways about the work we did, and why it matters:
1. Bedsider and AbortionFinder Reached our Audience at a Critical Moment
When people most needed reliable information about contraception and abortion care, our social media and digital platforms were there to meet them.
Bedsider recorded over 1.9M visits in 2025 with a 53% increase in clinic searches and page views to the Method Explorer were up 33% compared to the previous year. This year, our team medically reviewed and updated frequently asked questions across a broad range of sexual health topics, ensuring people could access science-backed information in a landscape increasingly shaped by mis/disinformation.
Similarly, AbortionFinder also recorded over 1.7M visits this past year, showing the need for trusted resources that connect patients to comprehensive abortion care, including not just providers, but practical resources like travel and lodging assistance. Updated filters, visuals, and content in both English and Spanish made AbortionFinder even more accessible for those in need of care.
When government websites scrub reproductive health information and mis/disinformation spreads unchecked, platforms like Bedsider and AbortionFinder become essential.
2. We Armed Providers and Advocates with Tools to Fight Misinformation
When mis/disinformation follows patients into the exam room, it is important to equip providers with the information necessary to fight it. Bedsider Providers saw website visits rise 50% compared to the previous year, reaching over 100K visits in 2025. Content focused on distilling 120 peer-reviewed articles into actionable clinical insights, publishing targeted mis/disinformation guides, and releasing timely resources that assisted providers in staying up to date in all things SRH.
In September 2025, we launched Bedsider Providers+, a new membership platform designed to keep clinicians up to speed on policy updates, social media trends shaping patient beliefs, and the latest clinical research.
3. On-the-Ground Programs Advanced Reproductive Equity on HBCU Campuses
Beyond the Sheets (BTS), Power to Decide's campus initiative, continued to demonstrate what peer-led programming can accomplish when it's grounded in trust, cultural relevance, and community. Across five HBCUs, student ambassadors created welcoming spaces for open conversations about relationships, sexual wellness, and reproductive health. More than 70% of participating students reported feeling comfortable discussing sexual and reproductive health with BTS ambassadors.
Young people face some of the most significant barriers to reproductive health care, and these universities are in areas experiencing bans on abortion access and contraceptive access gaps. But peer-led, culturally grounded programs like BTS are uniquely positioned to address them and mitigate their impact.
4. Policy Engagement Surged
On the policy side, we briefed more than 1K state and federal policymakers, staff, and advocates on how to recognize and respond to legislative threats and mis/disinformation. And, generated more than 2.3K individual messages to members of Congress and comments on proposed regulations. We worked to safeguard health care coverage and push back on legislation like H.R. 1, the "One Big Beautiful Bill Act."
Disinformation about contraception has become a deliberate legislative strategy. Arming our policymakers and advocates with accurate, research-backed messaging helps interrupt that cycle in clinical settings and in the halls of government.
5. Cultural Storytelling Shifted the Conversation at Scale
Accurate information only spreads when it reaches people where they already are. In 2025, we made major strides in meeting audiences through the media, social platforms, and entertainment they trust most.
Our 13th annual #ThxBirthControl campaign delivered its biggest social impact yet, generating 89.8M impressions, and 56.6M engagements. Partnering with fifteen influencers allowed us to reach their combined following of over 2M, and helped amplify personal stories that normalized birth control and countered stigma in real time. And, Bedsider's GIPHY channel is now one of fewer than a handful to reach over 1B lifetime views.
Bedsider’s partnership with Julieta ASMR focused on sharing SRH information through ASMR and allowed viewers to connect with our resources through their internet’s “big sister.”
AbortionFinder launched its TikTok channel with support from mission-aligned influencers, reaching over 2K followers in its first month. A video discussing the danger of crisis pregnancy centers as seen in a Station 19 episode earned a Shorty Impact Award, reached 3.7M viewers, and generated powerful first-person responses through the comment section.
In entertainment media, we served as lead sexual and reproductive health partner on Papás por Siempre and collaborated on MTV's Teen Mom: The Next Chapter.
Social media and entertainment are not peripheral to reproductive health access, they are where our audience continues to gather information and where they seek answers to their health care questions.
As we move forward, the mission has never been more clear or more urgent. Barriers to reproductive health care are growing. So is our resolve to dismantle them.